From April 9th to 10th, 2018, the representatives from Shanghai Yanking, a company invested by SRP, were invited to attend the Expo 2020 Dubai (hereinafter referred to as “the Expo”) first meeting for licensees at the Expo area in Dubai. During this meeting, the two parties negotiated over product design, manufacture, sales and marketing strategies and further agreed to start the license cooperation, hoping to achieve the goal as soon as possible. On May 8th, 2018, Shanghai Yanking officially signed a global license agreement on precious-metal homeware products (hereinafter referred to as “the Agreement”) with Expo 2020 Dubai.
In the meanwhile, the signing ceremony of the exhibition participation contract entered by and between Expo 2020 Dubai and China was held at the Expo area in Dubai. At the signing ceremony, Zhang Wei, Chief Government Representative of China Pavilion of Expo 2020 Dubai and Vice-Chairman of CCPIT, Najeeb Al Ali, Executive Director of Expo 2020 Dubai, respectively signed on the exhibition participation contract.
From left to right: Zhang Wei, Najeeb Al Ali
The preparatory work of licensed products under the Agreement has been fully implemented. SRP has been devoted to building the Digital Silk Road between China and countries along the Belt and Road and constructing interconnected trade channels and shared technology transfer platform. The official execution of the Agreement represents another breakthrough made by subsidiaries of SRP in precious-metal products under IP Series upon the fact that SRP Yihe Gold has been one of global licensees of official licensed products for FIFA World Cup Russia 2018.
Supported by an excellent designer team of precious metal products, a precious metal supply chain system and a big data service center, Shanghai Yanking is able to provide comprehensive and one-stop services to meet the iterative demands of the market and consumers on brand, design, commodities and services. The official execution of the Agreement and the license of official licensed products for FIFA World Cup Russia 2018 represent a good beginning. In the near future, SRP will develop more high-end precious-metal products under IP Series to meet the enhanced product demands of consumers.