SRP and DDFC Signed MoU and Launched Silk Road Design Competition

On November 25, 2018, SRP and the Dubai Design & Fashion Council (DDFC), established by the Government of Dubai to raise the profile of Dubai as a regional and global destination for design, signed a MoU and launched the Silk Road Design Competition to collect quality and creative designs for Expo 2020 Dubai. Hongbin Cong, Vice Chairman of SRP, attended the MoU signing ceremony as SRP representative.

MoU Signing Ceremony

Commenting on the partnership, Jazia Al Dhanhani, Chief Executive Officer of DDFC, said “Our latest partnership with SRP Group is a testimony to our commitment to develop the local design industries, while building bridges with our trading partners from China. The MoU signing and the launch of the Silk Road Design Competition is a first step in what we hope is the beginning of a fruitful and long-lasting relationship.”

XU Jie, Chairman of SRP, commented, “The newly launched Silk Road Design Competition encourages young and creative designers from the region to design homeware and jewellery products for Expo 2020 Dubai. We believe that this is an excellent opportunity for the local design industry to work with a Chinese company and to create culturally rich designs that are unique to the market, while further deepening our mutual understanding of each other’s art and culture.”

The competition will feature two design categories divided into homeware and jewellery. The organisers are calling on design students and professional designers in the MENA-region to submit their innovative design projects, with proposals being accepted until January 15, 2019. The selection process will be headed by leading design experts invited by SRP and DDFC.